Creativity

Speedo Urges Athletes to Get in the Pool in a Global TV Campaign

Ad Encourages Fitness Enthusiasts to Change Their Routine

By Alexandra Jardine. Published on May 27, 2016

Editor's Pick

Speedo's first global TV campaign in more than a decade urges athletes to change up their routine and include swimming.

A 60-second ad, created by Iris Worldwide, shows cyclists, runners and yoga enthusiasts pushing themselves to the limits, with their movements mirrored by those of swimmers in a pool. A voiceover tells viewers, "The most powerful thing you can do to your routine is to change it" and to "swim your way to a new level of fitness." It ends with the tagline: "There's fit, and there's Speedo fit."

The campaign is aimed specifically at the fitness enthusiast market, to encourage people to challenge the regime. Speedo VP of Product and Marketing Jamie Cornforth said in a statement: "The idea was a completely different approach for Speedo, in looking at how swimming could actually benefit performance in other sports. We wanted to challenge convention and routine; the film we've created shows so much passion, focus and dedication that I hope it will encourage fitness fans to do the same, to help build a global swim movement."

The commercial, directed by Lars Torvik of Agile Films, will be adapated for local markets, and will run globally in the 170 regions Speedo is present across TV, social media, digital and print.

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About

Credits

Date
May 27, 2016
Agency:
Iris
Client:
Speedo
Executive Creative Director:
Andy Taylor
Creative Team:
Tommy Allen
Creative Team:
Matt Gray
Agency Planner:
Suj Summer
Account Team:
Nick Robinson
Agency Producer:
Rory O'Conner
Photography:
Phil Haynes
TV Production Company:
Agile Films
Director:
Lars Torvik
Director of Photography:
Aril Wretblad
Editing House:
Absolute Post - London
Post Production:
Absolute Post - London
Audio Post Production:
Grand Central Recording Studios
Print Agency Producer:
Maria Singh
Account Team Member:
Nick Robinson
Creative Team (Content):
Tommy Allen
Creative Team (Content):
Matt Gray
Photographer:
Phil Haynes
Designer:
Oskah Manchip
Retouch:
Iris Studio

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