Speedo Aims to Extend Reach Beyond Competitive Swimmers in Uplifting Film

Campaign Highlights Diverse Range of Water Sports Athletes

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Editor's Pick

Speedo pays tribute to water sports of all kinds in a new digital and social campaign, starting with this uplifting film, featuring a diverse mix of aquatic atletes.

This anthem opens with gorgeous shots of 91-year-old Senior Masters swimmer Jurgen Schmidt, who started competing in his 50's and continues to this day. It goes on to showcase a broad range of other accomplished swimmers, surfers, cliff divers, paddleboarders -- even kids at their swim lessons.

The campaign, created by Hello Design, also includes a series of 17 short films, hosted on a microsite, centering on some of the people seen in the anthem. The aim is to expand Speedo's reach beyond competitive swimmers and connect with all water sports enthusiasts.

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About

Credits
Date
Jan 21, 2015
Agency:
Hello Design
Client:
Speedo
Executive Creative Director:
David Lai
Creative Director:
Hiro Niwa
Lead Designer:
Andrew Leung
Producer:
Patricia Chai
Writer:
Frank Wortham
Director of Front-End:
Scott Moore
Senior Developer:
Ramon Fritsch
Director:
Warren Kommers
Director of Photography:
Daren Crawford
Director of Photography:
Richie Trimble
Assistant Camera:
Christine Hodinh
Executive Producer:
George Lee
Line Producer:
Monte Zajicek
Editor:
Ryo Shiina
Editor:
Hajime Himeno
Composer:
Peter Suk
Tags
Category
Industry
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