Speedo Aims to Extend Reach Beyond Competitive Swimmers in Uplifting Film

Campaign Highlights Diverse Range of Water Sports Athletes

Published on Jan 21, 2015

Editor's Pick

Speedo pays tribute to water sports of all kinds in a new digital and social campaign, starting with this uplifting film, featuring a diverse mix of aquatic atletes.

This anthem opens with gorgeous shots of 91-year-old Senior Masters swimmer Jurgen Schmidt, who started competing in his 50's and continues to this day. It goes on to showcase a broad range of other accomplished swimmers, surfers, cliff divers, paddleboarders -- even kids at their swim lessons.

The campaign, created by Hello Design, also includes a series of 17 short films, hosted on a microsite, centering on some of the people seen in the anthem. The aim is to expand Speedo's reach beyond competitive swimmers and connect with all water sports enthusiasts.

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Jan 21, 2015
Hello Design
Executive Creative Director:
David Lai
Creative Director:
Hiro Niwa
Lead Designer:
Andrew Leung
Patricia Chai
Frank Wortham
Director of Front-End:
Scott Moore
Senior Developer:
Ramon Fritsch
Warren Kommers
Director of Photography:
Daren Crawford
Director of Photography:
Richie Trimble
Assistant Camera:
Christine Hodinh
Executive Producer:
George Lee
Line Producer:
Monte Zajicek
Ryo Shiina
Hajime Himeno
Peter Suk

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