Find Out What Happens When Kids Try Dark Chocolate

Hilarious Israeli Spot for Splendid Generates Fantastic Reactions

By Alexandra Jardine. Published on Aug 27, 2015

Editor's Pick

Here's an ingenious way to advertise dark chocolate -- give it to a bunch of kids.

The children in this ad, by Israeli brand Splendid, run the gamut of expressions from disgust to incredulity to pure horror, before the spot ends with the tagline: "When you grow up you'll get it." It's a fabulous, simple idea by agency BBR Saatchi & Saatchi; you could even show it to your kids as a cautionary tale to keep them out of your chocolate stash.

The Tel Aviv agency's recent work has included a moving docu-style tale about shaving, from Super Pharm, and for the same brand, a cute spot about parents brushing their kids hair.

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