Promo Grand Prix winner Goes to Sport Club Recife's 'Immortal Fans'

Soccer team Sport Club Recife asks fans to become organ donors

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Ogilvy Brazil gives soccer fans a reason to donate their organs, in this bold new campaign for soccer club Sport Club Recife, widely known as having some of the loudest, most passionate fans in the country.

The agency created "Immortal Fans," an organ donor card for the club that told fans it would ensure that his or her heart would keep beating for their team, even after their death.

Cards could be downloaded via an app or received in the mail, and it was marketed via a campaign featuring real patients on transplant lists promising to make sure that they would keep the passion for the soccer club alive. According to the agency, the campaign has increased organ donation by 54% and reduced the waiting list for heart and corneal transplants.

The do-good intentions has rubbed off well on the brand, which just earned the Promo Grand Prix at Cannes on Monday.

For more of the goings on at Cannes, tune into Creativity's Cannes Central.

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Jun 05, 2013
Ogilvy & Mather Brazil
Chief Creative Officer:
Anselmo Ramos
Sport Club Recife
Executive Creative Director:
Paco Conde
Executive Creative Director:
Roberto Fernandez
Paco Conde
Art Director:
Joao Coutinho
Gilberto Filho
Patricia Cortes
Veronica Beach
Renata Neumann
Head of Digital:
Daniel Tartaro
Head of Digital:
Tatiana Michelan
Tomaz Praca
User Experience Director:
Pablo Moura
User Experience Designer:
Rodrigo Lima
User Experience Designer:
Fred Celestino
Creative Technologist:
Juscelino Vieira
Production Company:
Homem de Lata
Ale Braga
Executive Producer:
Deko Schmidt
Director of Photography:
Marcela Borseau
Editorial Company:
Lost Planet
Executive Producer:
Krystn Wagenberg
Jacks Genaga
Casey Cayko
Motion Creative Director:
Tulio Inoue
Motion Artist:
Thiago Bancaro
Motion Artist:
Guilherme Todorov
Ramon Muniz
Music (TVC):
Line Producer:
Lucas Duque
Bernardo Massot
Geraldo Cortes
Music (Videocase):
Adelphoi Music
Executive Producer:
Greg Moore
Jamie Masters
Greg Moore

See more credits

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