Creativity

An Ice Hockey Team Rampages in a Supermarket in This Crazy Sportlife Spot

Ad Stars Real-Life Ukrainian Team

By Alexandra Jardine. Published on Feb 24, 2016

Editor's Pick

This Dutch ad for gum brand Sportlife places a real-life Ukrainian ice-hockey team in a supermarket, and chaos ensues. It's insane, cheesy and certainly memorable, as the players (who certainly rise to the occasion) use Sportlife pots as pucks, smash through freezer cabinets and even find the gum is a "chick-magnet."

Indie Amsterdam created the ad, which will run online and on TV in the Dutch market highlighting the fact that the gum is now available in pots.

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About

Credits

Date
Feb 24, 2016
Agency:
Indie Amsterdam
Client:
Sportlife Gum
Client:
Maaike Maagenberg
Client:
Bob Postma
Client:
Marjolein Groeneveld
Animation Titles:
Rens Wegerif
Production Company:
Annomann
Director:
Jeroen Annokkeé
Producer:
Robbert Aschermann
Editorial:
Kapsalon
Editor:
Marc Bechtold
Post Production Company:
Crabsalad
Post Producer:
Laurens Orij
Sound:
Michael Sauvage @Sauvage Sound
Music:
De Geluiderij
Music:
Sander Baas

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