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Sportsbet: The Greatest Invention Since Betting

Giving it the finger.

Editor's Pick

Here's a playfully laddish spot by Droga Sydney's for online betting firm Sportsbet in Australia. The campaign highlights its mobile betting platforms, centering around the strapline 'the Greatest Invention Since Betting'. This spot, shot in LA by Mike Maguire from DirectorsBureau, sets out to entertain guys with a non PC sense of humor.

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About

Credits
Date
Sep 19, 2011
Agency:
Droga5 Sydney
Client:
Sportsbet
Creative Chairman:
David Nobay
Executive Creative Director:
Duncan Marshall
Creative Director:
Cam Blackley
Creative:
Roy Torres
Creative:
Marcus Johnston
Agency Producer:
Paul Johnston
Agency Producer:
Mandy Payne
Director:
Mike Maguire
Production Company:
Directors Bureau
Producer:
Melissa Culligan
Producer:
Greg Schultz
Editor:
Peter Whitmore
Post Production:
The Editors
Music:
Simon @ Nylon Studios
Music:
Tone @ Nylon Studios
Sound:
Simon @ Nylon Studios
Sound:
Tone @ Nylon Studios
Marketing Director:
Barni Evans
Brand Manager:
David Galbally
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