Creativity

Spotify Announces the World's Most-Streamed Music on Its End-of-Year Microsite

Interactive Microsite Includes a Personalized Playlist of Songs You Haven't Heard Yet

By Alexandra Jardine. Published on Dec 05, 2017

Editor's Pick

Spotify wraps 2017 up with another data-driven push looking back at the year in music. The streaming giant is known for turning its user stats into compelling marketing, now at play in a new microsite to accompany its end-of-year outdoor campaign. The latter was unveiled last week and focuses on 2018 goals, as well as its Year in Music lists.

The site, 2017Wrapped.com lets Spotify users learn more about the most streamed artists, albums, genres and more this year. Features include an interactive quiz testing users about their own listening habits from 2017, to see if they are truly in tune with what they listened to most.

There's also "Ones That Got Away"-- a personalized playlist to help fans discover even more new music, featuring 2017 songs Spotify thinks they'll love but haven't heard yet. To create the playlist, Spotify identified "Tastemakers" (highly active users that tend to discover music early and often) and explored music that they added to their playlists in 2017. From there, Spotify identified a pool of songs that would closely align with other users' taste.

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About

Credits

Date
Dec 05, 2017
Agency:
Spotify In-House
Client:
Spotify
Chief Marketing Officer:
Seth Farbman
VP, Brand and Creative:
Jackie Jantos
Global Brand Director:
Alexandra Tanguay
Global Creative Director:
Alex Bodman
Global Brand Design Director:
Rasmus Wangelin
Director, Integrated Production:
Belinda Lopez
Associate Creative Director:
Cecilia Azcarate
Associate Creative Director:
Tal Midyan
Associate Creative Director:
Heather Brodie
Associate Creative Director:
Noel Yeo
Global Head of Hip Hop:
Tuma Basa
Video Programming Manager:
Brittany Lewis
Producer:
Jenna Allchin
Global Brand Manager:
Payman Kassaie
Head of Artist Marketing, North America:
Eric Alexander
Director, Artist Marketing:
Thom Skarzynski
Global Director of Experiential Marketing:
Josh Greenberg
Senior Experiential Marketing Manager:
Natalie Espinosa
Global Director, Brand Strategy:
Zach Pentel
Senior Legal Counsel:
Sarah Henderson
Head of Marketing, NA, AU & NZ:
Jamie Herbert
US Marketing Lead:
Kaleb Ruel
US Associate Marketing Manager:
Toluwani Ayeni
Social Media Marketing:
Jordan Toczynski
Global Media Manager:
Kathryn Griffin
Media Specialist:
Sarah Schlein
Marketing Coordinator:
Dayna Tran
Executive Creative Director:
Aaron Duffy
Founder:
Aaron Duffy
Executive Producer:
Cedric Gairard
Art Director:
Eddy Choi
Line Producer:
Lily Nguyen
Post Producer:
Lauren Moroz
Technical Director:
Jay Harwood
Lead 3D Artist:
Jay Harwood
3D Artist:
Piotr Glabinski
Sculpture Fabrication Partner:
Neoset Design Studio
Creative Director:
Konstantinos Papalexiou
Producer:
Mena Henry
3d Scanning:
TNG Visual Effects
Photogrammetry Partner:
TNG Visual Effects
Founder:
Nick Tesi
Photogrammetry Technician:
Vincent Bohossian
Photogrammetry Technician:
Jeffrey Norris
Film Production Partner:
m ss ng p eces
Director:
Director X
Head of Production:
Rebecca Davis
Executive Producer:
Kate Oppenheim
Producer:
Jeremy Sullivan
Director of Photography:
Garrett Hardy Davis
Director of Photography:
Pat Shahabian
Gaffer:
Peter Pascucci
Director of Photography:
Mike Marasco
Camera Operator:
Kasandra Baruch
Director of Photography:
Stefan Vleming
Assistant Camera:
Cruz Washington
Editorial:
Wax NY
Editor:
Eddie Ringer
Assistant Editor:
Sophia Chen
Managing Partner:
Toni Lipari
Head of Production:
Evan Kerwood
Post Production:
Wax NY
Finishing:
Wax NY
Music and Sound Design:
Barking Owl
Creative Director:
Kelly Bayett
Producer:
KC Dossett
Original Music:
Mount Cyanide
Sound Designer:
Morgan Johnson
Audio Mix:
Sonic Union
Mix Engineer:
David Papa
Producer:
Patrick Sullivan
Manufacturer:
KUKA ROBOTICS
Marketing and Communications Leader:
Lisa Kennedy
Head of Customer Service Sales and Consulting:
Darcy Charbonneau

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