Creativity

Spotify: Her Song

Quiet spots pay tribute to the power of song

Published on Mar 25, 2013

Editor's Pick

Droga5, Spotify's new agency, pays tribute to the power of music with a new campaign that will air start airing Monday. The main film, "For Music," is slow-motion look at a concert goer's crowd-surfing adventure, while a voiceover tells you why a song is so important. Turns out, it's because it's bigger than us, and because "we were all conceived to a 4/4 beat." There is not a lot of music in the spots, and they don't even tell you what Spotify actually does, but they are all a personal and emotional looks at music's power.

Two shorter spots show what else Spotify is for -- for a middle-aged music lover remembering for lover during his commute, and for a set of crazy partiers who dance it up during a weeknight house party. The commercials were directed by Park Pictures' Seb Edwards.

This isn't the first time Droga5 has lent its creative chops to the music industry. The agency previously advertised streaming service Rhapsody with a collaboration with Jay-Z. >

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Credits

Date
Mar 25, 2013
Agency:
Droga5
Client:
Spotify
VP of Global Marketing:
Erin Clift
Chairperson:
David Droga
Group Creative Director:
Neil Heymann
Creative Director:
Graham Douglas
Lead Copy:
Spencer Lavallee
Creative:
Kenny Kim
Head of Integrated Production:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Head of Digital Strategy:
Chet Gulland
Senior Digital Strategist:
Dan Neumann
Executive Interactive Producer:
Lindsey Slaby
Digital Producer:
Justin Durazzo
Production Company:
Park Pictures
Director:
Seb Edwards
Director of Photography:
Hoyte van Hoytema
Executive Producer:
Jackie Kelman
Executive Producer:
Justin Pollock
Producer:
Caroline Kousidonis
Editor:
Trim Editing
Post Producer:
The Mill
Music:
Tonic Music
Sound Director:
Wave Studios
Sound Director:
Sonic Union

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