Creativity

Meet an Unlikely Belieber in Spotify's Latest Ad

Some Things Are Best Listened to in Private

By Alexandra Jardine. Published on May 09, 2016

Editor's Pick

Spotify's latest ad features an unlikely Belieber -- a weather-beaten fisherman who's grooving to Justin on his headphones, even though he appears to be alone in the middle of the ocean. The spot humorously reminds us that Bieber is gaining 75,000 new fans every day -- not including those who listen in private mode.

Directed by Tim Godsall via Anonymous Content, It continues Spotify's campaign through Wieden & Kennedy New York, revealing interesting factoids about music, such as how '80s hit "Neverending Story" is still streamed everyday or that Pope Francis released a rock track.

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About

Credits

Date
May 09, 2016
Agency:
Wieden & Kennedy New York
Client:
Spotify
Director:
Tim Godsall
Production Company:
Anonymous Content
Executive Producer:
Eric Stern

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