Creativity

Spotify Embraces a Cultural Icon With the Debut of the RapCaviar MoneyPhone

These Stacks Really Talk in Brand's Latest Stunt

By Ann-Christine Diaz. Published on Nov 07, 2017

Editor's Pick

Spotify is promoting its influential hip hop playlist, RapCaviar, by embracing a cultural icon--the money phone.

The meme, which 50 Cent claims to have invented, has seen rappers and hip hop artists such as Drake, Future and Migos posting photos of themselves holding stacks of cash to their faces, as if it were the latest iPhone.

Now, it's made its way into Spotify's latest marketing stunt as the brand has hand-crafted a limited edition RapCaviar MoneyPhone.

Basically a chunk of faux bills with a hole carved out to accommodate a real smartphone, "It's oversized. Excessive. And the ultimate expression of 'money talks,'" the brand explains in a statement. It comes with adapters to accommodate both plus-sized and smaller phones and will be going out to artists and some of RapCaviar's most dedicated super fans over the coming weeks.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 07, 2017
Agency:
In-house
Client:
Spotify
Production Company:
SpecialGuest

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.