Spotify's Latest Campaign Has Fun With Users' Ridiculous Playlist Names

Posters and Digital Videos Explore the Weird Names Created by Users

Published on

Editor's Pick

Spotify today kicks off a new U.S. brand campaign that continues its streak of incisively witty copywriting mined from real data from its users.

The campaign by W&K New York, which includes both outdoor and digital videos, follows previous efforts such as its global Thanks 2016 campaign in which it name-checked users' real-life playlists and listening habits. This time, it delves even deeper into the weird and perplexing names that people give their playlists: like "sorry I lost your cat," "root canal songs" and "DO NOT DELETE THIS AGAIN POOTY OR I WILL END YOU."

As well as the posters, there are three humorous online videos, featuring artists Alessia Cara, DNCE and D.R.A.M, musing on why people choose their tracks for particular occasions or themes -- for example, in one film, Cara imagines how anyone would connect her dance music with global warming, while DNCE's Joe Jonas wonders why someone picked his band's track for a funeral. The ads were directed by Jim Jenkins at O Positive.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 13, 2017
Agency:
Wieden & Kennedy New York
Client:
Spotify
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age