Creativity

Spotify and Hulu Celebrate Sleeping Through Class in Posters Promoting Student Deal

Campaign Promotes $4.99 a Month Combined Subscription

By Alexandra Jardine. Published on Sep 08, 2017

Editor's Pick

As students head back for the Fall semester, Spotify has teamed up with Hulu to offer them a special deal: $4.99 a month for Spotify Premium and Hulu combined.

To promote this, the brands are running a humorous campaign aimed at students across all media. The launch posters feature artistically posed photography of students sleeping at their desks, with the caption: "Stream Yourself Out. Sleep Better Through Class."

The campaign was created in-house, and photographed by fashion photographer Johnny Dufort, who also shot Balenciaga's 2017 campaign and brings a high-fashion touch to the images of dozing pupils.

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About

Credits

Date
Sep 08, 2017
Agency:
Spotify In-House
Client:
Spotify/Hulu

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