Creativity

Thought-Provoking Interactive Film Shows Two Versions of Life in 2045

Clever Film by Swedish Pension Firm SPP Promotes Sustainable Investments

By Alexandra Jardine. Published on Oct 14, 2015

Editor's Pick

Swedish pensions provider SPP teamed up with B-Reel and M&C Saatchi Stockholm to create a clever, thought-provoking interactive film showing what the future might look like if we don't save sustainably.

Earth 2045 lets you slide the screen left or right to toggle between two different versions of life in 2045, as the song "Wonderful World" plays (a cover version by Victoria Winderud). After being told that "small choices can make a difference," we see the same scenes of various people going about their day.

On one side, the air and water is clean, the news is about a solar farm opening up, people eat healthily, farming is organic and a relaxed commuter travels by train. In the other version, the sky is dark with smog, the fridge is stuffed with junk food, kids wear pollution masks, the news is about riots and the city looks dark and desolate while the same commuter is stuck in traffic jams. Even the sounds are slightly different -- in the "bad" version, there are the distant sounds of sirens. The film ends by asking "How do you want the world to be when you retire?"

The dual-scenario idea is reminiscent of Honda's award-winning "The Other Side" campaign, but this one's a lot more poignant.

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Credits

Date
Oct 14, 2015
Agency:
M&C Saatchi - Stockholm
Client:
SPP
Production Company:
B-Reel
Producer:
Kith Kattstrom
Director:
Patrik Gyllström
Music:
Music Super Circus

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