Creativity

Taking Your Mobile Carrier to Court? Quick, Call Kevin Durant!

The NBA Starter Offers His Legal Services in This Faux Infomercial Promoting Sprint

Published on Feb 17, 2015

Editor's Pick

Sprint, appropriately, tapped a pro basketball player for the spots it debuted during Sunday Night's NBA All-Star Game. The work, titled "Kevin Durant, Lawyer to the People," out of agency Translation features the Oklahoma City Thunder forward posing as a lawyer in an over-the-top faux infomercial.

In addition, a courtroom drama-like companion ad shows Durant defending the an average woman from the prosecution -- i.e. a price-gauging cell phone carrier -- with flair. There, ex-NBA player Charles Oakley appears as the bailiff and actors Frank Ridley and Kevin Kilner play the judge and prosecutor. The 60-second spot has been cut into 30- and 15- versions as well.

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About

Credits

Date
Feb 17, 2015
Agency:
Translation
Client:
Sprint
Founder/CEO:
Steve Stoute
Chief Creative Officer:
John Norman
Chief Strategy Officer:
John Greene
Executive Creative Director:
Betsy Decker
Strategy:
John McBride
Creative Director, Copywriter:
James Cohen
Creative Director, Art Director:
Paul Roberts
Senior Copywriter:
Ian Ghent
Director of Content Production:
Miriam Franklin
Junior Producer:
Kristen Cooler
Production Company:
Station Films
Director:
Seyi Peter-Thomas
Director of Photgraphy:
Vince Vinitti
Executive Producer (Production):
Caroline Gibney
Line Producer:
Tony McGarry
Editorial Company:
Final Cut
Editor:
Ashley Kreamer
Assistant Editor:
Chris Rizzo
VFX Company:
MPC
VFX Artist:
Alex Lovejoy
Designer:
Diana Park
Animator:
Michael Ricca
Audio Post:
Heard City
Mixer:
Phil Loeb
Mixer:
Dan Flosdorf
Copywriter:
Chris Mendez
Art Director:
Jen Wang
Executive Producer:
Josh Reynolds
VP/Account Director:
Justin Costa
Account Executive:
Elizabeth Lindberg
Associate Director of Social Strategy:
Russell Pinke
Social Strategist:
John Petty
Junior Social Strategist:
Sharde Gilliam
Music:
People's Court / The Big One
Composer:
Alan Tew

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