Taking Your Mobile Carrier to Court? Quick, Call Kevin Durant!

The NBA Starter Offers His Legal Services in This Faux Infomercial Promoting Sprint

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Editor's Pick

Sprint, appropriately, tapped a pro basketball player for the spots it debuted during Sunday Night's NBA All-Star Game. The work, titled "Kevin Durant, Lawyer to the People," out of agency Translation features the Oklahoma City Thunder forward posing as a lawyer in an over-the-top faux infomercial.

In addition, a courtroom drama-like companion ad shows Durant defending the an average woman from the prosecution -- i.e. a price-gauging cell phone carrier -- with flair. There, ex-NBA player Charles Oakley appears as the bailiff and actors Frank Ridley and Kevin Kilner play the judge and prosecutor. The 60-second spot has been cut into 30- and 15- versions as well.

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About

Credits
Date
Feb 17, 2015
Agency:
Translation
Client:
Sprint
Founder/CEO:
Steve Stoute
Chief Creative Officer:
John Norman
Chief Strategy Officer:
John Greene
Executive Creative Director:
Betsy Decker
Strategy:
John McBride
Creative Director, Copywriter:
James Cohen
Creative Director, Art Director:
Paul Roberts
Senior Copywriter:
Ian Ghent
Director of Content Production:
Miriam Franklin
Junior Producer:
Kristen Cooler
Production Company:
Station Films
Director:
Seyi Peter-Thomas
Director of Photgraphy:
Vince Vinitti
Executive Producer (Production):
Caroline Gibney
Line Producer:
Tony McGarry
Editorial Company:
Final Cut
Editor:
Ashley Kreamer
Assistant Editor:
Chris Rizzo
VFX Company:
MPC
VFX Artist:
Alex Lovejoy
Designer:
Diana Park
Animator:
Michael Ricca
Audio Post:
Heard City
Mixer:
Phil Loeb
Mixer:
Dan Flosdorf
Copywriter:
Chris Mendez
Art Director:
Jen Wang
Executive Producer:
Josh Reynolds
VP/Account Director:
Justin Costa
Account Executive:
Elizabeth Lindberg
Associate Director of Social Strategy:
Russell Pinke
Social Strategist:
John Petty
Junior Social Strategist:
Sharde Gilliam
Music:
People's Court / The Big One
Composer:
Alan Tew

See more credits

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