Creativity

Watch James Earl Jones and Malcolm McDowell Re-Enact Trivial Phone Calls

Sprint and Leo Burnett Celebrate Your Important Calls

Published on Oct 16, 2013

Editor's Pick

What happens when James Earl Jones and Malcolm McDowell perform trivial phone calls, text message conversations and a teenage Facebook exchange on a grand stage? Sprint, Leo Burnett and Noam Murro make it happen, for a new campaign called "Everything's Important." The first spot is a re-enactment of a very commonplace, very boring phone call.

It reminds us a bit of online films featuring big name actors like Morgan Freeman reading the most trivial of words -- the phone book, or the definition of twerking -- but the idea seeks to honor the mundane and banal communication that makes up so much of our lives.

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About

Credits

Date
Oct 16, 2013
Agency:
Leo Burnett
Chief Creative Officer:
Susan Credle
Client:
Sprint
Agency:
DigitasLBi
Creative Director:
Michael Boychuk
Creative Director:
Suzanne Michaels
VP, Art Director:
Nuno Ferriera
Copywriter:
Ryan Wolin
Executive Producer:
Nicky Furno
Producer:
Juan Woodbury
Production Company:
Biscuit
Director:
Noam Murro

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