Watch James Earl Jones and Malcolm McDowell Re-Enact Trivial Phone Calls

Sprint and Leo Burnett Celebrate Your Important Calls

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What happens when James Earl Jones and Malcolm McDowell perform trivial phone calls, text message conversations and a teenage Facebook exchange on a grand stage? Sprint, Leo Burnett and Noam Murro make it happen, for a new campaign called "Everything's Important." The first spot is a re-enactment of a very commonplace, very boring phone call.

It reminds us a bit of online films featuring big name actors like Morgan Freeman reading the most trivial of words -- the phone book, or the definition of twerking -- but the idea seeks to honor the mundane and banal communication that makes up so much of our lives.

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Oct 16, 2013
Leo Burnett
Chief Creative Officer:
Susan Credle
Creative Director:
Michael Boychuk
Creative Director:
Suzanne Michaels
VP, Art Director:
Nuno Ferriera
Ryan Wolin
Executive Producer:
Nicky Furno
Juan Woodbury
Production Company:
Noam Murro
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