Sprint Nextel: Connect to Torino

Couldn't afford a trip to the Italian Alps? Can't step away from the office to watch the Games in the middle of the afternoon? No problem—Sprint Nextel is offering Olympic fans a virtual ticket to Torino in the form of daily

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Couldn't afford a trip to the Italian Alps? Can't step away from the office to watch the Games in the middle of the afternoon? No problem—Sprint Nextel is offering Olympic fans a virtual ticket to Torino in the form of daily video reports on the U.S. skiing and snowboarding teams hosted by celebrity skier Jonny Moseley, available exclusively on Sprint cell phones and at the connect2torino.com website. Created by Tequila, the site also features a daily blog written by snowboarder Seth Wescott, a calendar of events, results and highlights, and special Olympic-themed downloads for Sprint phones. "The video diaries are a great way to bring ski enthusiasts closer to the sport they love, while demonstrating Sprint's video capabilities," explains associate creative director Chris Ferguson. "The new 'Yes You Can' campaign positions Sprint as a company that lets people do more because they've been given more choice, and the site delivers on that promise by giving people access to exclusive Winter Olympics content through their Sprint phones."
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About

Credits
Date
Feb 15, 2006
Client:
Sprint-Nextel
Executive Creative Director:
Timothy Bruns
Creative Director:
Lee Margolis
Associate Creative Director:
Chris Ferguson
Senior Art Director:
Keith Matland
Agency:
Tequila Australia
Senior Copywriter:
Sean O'Donnell
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