Creativity

Behind the Scenes of Sprint's Sound Sessions with Pharrell

A Lot Can Go Wrong When You're Live Streaming

Published on Jun 19, 2014

Editor's Pick

Last month, Sprint saw tremendous success with music artist du jour Pharrell Williams. To launch its exclusive HTC One (M8) Harman/Kardon Edition, the company organized a "Sound Session" in which the singer performed his hit songs 'Happy' and 'Come Get It Bae' before a relatively small audience. The audience's phones provided the tracks for William to sing along to and the entire show was live streamed. Today, Sprint released behind scenes footage of the hectic preparation.

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About

Credits

Date
Jun 19, 2014
Client:
Sprint

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