Creativity

Sprint: Sprint Sweets

As a warm up to Valentine's and Mother's Day, Goodby is resurrecting its Sprint Sweets site that lets viewers scrawl personal messages and send e-cards to family and friends. Of course, the visual treat is that your letters a

Published on Jan 23, 2008

Editor's Pick

As a warm up to Valentine's and Mother's Day, Goodby is resurrecting its Sprint Sweets site that lets viewers scrawl personal messages and send e-cards to family and friends. Of course, the visual treat is that your letters are scribbled in a variety of neon colors by programmer minions, who dwell in neatly arranged rows of tiles when doing their handiwork. Along with personalized abilities, the auto-poet lets those with writer's block send pre-written messages.

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About

Credits

Date
Jan 23, 2008
Client:
Sprint
Agency:
Goodby Silverstein & Partners
Executive Creative Director:
Rich Silverstein
Creative Director:
Ronny Northrop
Creative Director:
Franklin Tipton
Creative Director:
Christian Haas
Art Director:
Rudi Anggono
Copywriter:
Larry Corwin
Production:
GSP Post
Director:
Randy Stowell
Producer:
Cindy Fluitt
Photographer:
Claude Shade

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