Creativity

Robots Mock a Verizon Customer in Sprint's Super Bowl Spot

Their Artificial Intelligence Puts a Scientist's 'Stupidity' in Sharp Relief

By George Slefo. Published on Feb 01, 2018

Editor's Pick

Sprint revealed its 60-second spot for the Super Bowl on Thursday, or just one day after releasing two teasers about its plans for the big game.

Droga5 created the ad, which shows a scientist of sorts recording notes on the progress of Evelyn, an advanced AI robot who seems to pull inspiration from the film "Deus ex Machina." Evelyn interrupts her creator after her smartphone sends her a reminder that the bill is due.

"Doctor, I still don't understand why you have unlimited with Verizon," she says. "Why wouldn't you switch all your lines with Sprint? I've analyzed the data and Sprint's network reliability is less than 1 percent of Verizon's, yet you choose to pay twice as much."

The doctor's dumbfounded response�""I never thought of that"�"send Evelyn and her robotic peers ito fits of laughter over their creator. Cut to the doctor in a Verizon store meeting former "Can you hear me now?" guy "Paul."

It's the second consecutive year that the teleco carrier worked with Droga5 for its Super Bowl spot, following last year's escape-your-contract pitch "Car."

Sprint says its latest commercial will air during the first quarter of the Super Bowl.

"We're pretty sure robots won't suffer from the same apathy and confusion people face when it comes to understanding wireless companies," David Droga, creative chairman and founder of Droga5, said in a statement. "And, as spokespeople, robots get to set on time, too."

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Credits

Date
Feb 01, 2018
Agency:
Droga5 New York
Client:
Sprint
Executive Producer:
Dave Stephenson
Producer:
Katie Harris
Production Company:
MJZ
Director:
Nick Ball
Executive Producer:
Emma Wilcockson
Line Producer:
Karen Chen
Visual Effects:
MPC
Executive Producer:
Jesse Kurnit
Senior Producer:
Elizabeth Thuvanuti
Creative Director:
Alvin Cruz
Visual Effects Supervisor:
Warren Paleos
2D Lead:
Warren Paleos
2D Team:
Matt Tremaglio
2D Team:
Tobey Lindback
2D Team:
Ruairi Twohig
2D Team:
Mazyar Sharifian
2D Team:
Jeric Pimentel
2D Team:
David Anger
2D Team:
Giulia Bartra
2D Team:
John Shafto
2D Team:
Lawrence Merrill
2D Team:
Tyler Robinson
2D Team:
Anthony Ricciardi
2D Team:
Michael Ricca
Color:
MPC
Colorist:
Adrian Seery
Color Assistant:
Daniel Silverman
Color Assistant:
Seth Weinman
Executive Producer of Color:
Ed Koenig
Producer, Color:
Jenna Gabriel

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