Creativity

Can Dale Earnhardt Jr. Text?

Hilarious new Sprint spot and app promotes safe driving

Published on Apr 04, 2013

Editor's Pick

This absurd mystery out of Leo Burnett and directed by Hungry Man's Scott Vincent tries to get to the bottom of a puzzling text message a mechanic receives. It reads, "Dale Earnhardt Jr. can't text." But who sent it? Dale did. What?

Exactly. The spot's a hilarious demo of Sprint's new "Drive First"app, which blocks and responds to texts while you're on the road, letting people know that you're unavailable to connect at the moment.

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About

Credits

Date
Apr 05, 2013
Agency:
Leo Burnett
Client:
Sprint
Creative Director:
Chris Cole
Creative Director:
Mark Wegwerth
Art Director:
Sam Taylor
Producer:
Craig Clark
Director:
Scott Vincent
Production Company:
Hungry Man
Editor:
Grant Gustafson
Editorial Company:
Cutters

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