Creativity

LeBron's Alter Ego Is Baseball Pitcher 'Big Taste' in Sprite's Latest Spot

Hip Hop Artist Kamaiyah Plays His Catcher

By Alexandra Jardine. Published on Jan 25, 2018

Editor's Pick

LeBron James swaps basketball for baseball in Sprite's latest spot, in which he appears as a kind of sport alter-ego called "Big Taste."

In the ad, we see Big Taste summoned onto the field as his team are "calling for refreshment," the commentator noting that he looks a lot like LeBron James. Next, we see him pitching a can of ice cold sprite into the waiting glove of hip hop artist Kamaiyah, who plays his catcher, "Ice-Ya." They strike out a furious-looking player called "Thirst" (see what they did there?) and the crowd get to their feet in rapturous applause.

Directed by David Gordon Green of Chelsea Pictures, the new spot is the latest in a series by Wieden & Kennedy New York starring James, which began with 2016's "Wanna Sprite?"

"Continuing the lightheartedness of the 'Wanna Sprite' integrated marketing campaign, we wanted to find a fun way to remind consumers of the big taste that a cool, crisp and refreshing Sprite has," says Bobby Oliver, brand director, Sprite, in a statement. "We decided to put LeBron James and Kamaiyah together in a larger-than-life environment that we're not typically used to seeing them in, and the result is pretty refreshing."

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Credits

Date
Jan 25, 2018
Agency:
Wieden & Kennedy New York
Client:
Sprite
Creative Director:
Jimm Lasser
Creative Director:
Caleb Jensen
Copywriter:
Pepe Hernandez
Art Director:
Blair Warren
Executive Producer:
Orlee Tatarka
Senior Producer:
Jessica Griffeth
Social Strategy:
Jessica Breslin
Social Strategy:
Carlos Tovar
Strategic Planning:
Brandon Thornton
Strategic Planning:
Aya Watanabe
Media, Comms Planning:
Karlo Cordova
Media, Comms Planning:
Branden Bouvia
Account Team:
Jordan Muse
Account Team:
Meaghan Hinder
Account Team:
Raquel Castro
Account Team:
Carla Caban
Business Affairs:
Patrick O'Donoghue
Business Affairs:
Brit Fryer
Business Affairs:
Carla Curry
Business Affairs:
Andrea Sierra
Project Management:
Alex Doomany
Executive Creative Director:
Karl Lieberman
Head of Production:
Nick Setounski
Trafficking:
Sonia Bisono
Trafficking:
Andy Hume
Production Company:
Chelsea Pictures
Director:
David Gordon Green
Executive Producer:
Pat McGoldrick
Producer:
JD Davison
Director of Photography:
Eric Treml
Editorial Company:
Joint
Editor:
Kevin Zimmerman
Assistant Editor:
Stephen Nelson
Post Producer:
Stephen Schmidt
Post Producer:
Renee Haar
Post Executive Producer:
Michelle Carman
Visual Effects Company:
The Mill
Lead Visual Effects Artist:
Jimmy Bullard
Visual Effects Producer:
Bugs Russell
Visual Effects Producer:
Hayley Wallach
Visual Effects Team:
Daw Yoon Kang
Visual Effects Team:
Ben Kwok
Visual Effects Team:
Dhruv Shankar
Visual Effects Team:
Marco Baratto
Visual Effects Team:
Sungeun Moon
CG Artist:
Emily Meger
CG Team:
Cole T. Clark
CG Team:
Incheol Jeong
CG Team:
Juan Carlos Barquet
CG Team:
Navdeep Singh
CG Team:
Weichieh Yu
GFX Artist:
Laura Nash
Colorist:
Michael Rossiter
Music & Sound Design:
Music Dom Tunon
Music & Sound Design:
Nick Hook
Music & Sound Design:
Storefront Music
Mix Company:
Sonic Union
Mixer:
Steve Rosen
Color Company:
The Mill
Colorist:
Mikey Rossiter
Sound Design Company:
Henryboy
Sound Designer:
Bill Chesley

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