Creativity

Sprite: Camouflage

Don't blend in.

Published on Jul 06, 2012

Editor's Pick

Soda is about more than sugary sweetness. If Dr. Pepper and Sprite are to be believed, they're about encouraging self expression. After Dr. Pepper launched its "One of a Kind" positioning a few months ago, which encouraged soda drinkers to assert their uniqueness, Sprite, BBH NY and BBH Shanghai have unveiled their own global campaign, which is about not blending into your surroundings.

Directed by Gorgeous' Peter Thwaites, the commercial, shot in the Czech Republic shows people camouflaged through Prague -- a metaphor for those who "blend" into their surroundings. It's another appropriation of a technique by camouflage artist Liu Bolin. Upon drinking Sprite, one formerly invisible teen is reinvigorated, and sheds his camouflage.

Twenty-two actors were hand-painted into the scenery of Prague, by artists that spent 1,200 hours on the job, with 500 pounds of paint. Check out the behind the scenes video here.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jul 06, 2012
Agency:
BBH New York
Chief Creative Officer:
John Patroulis
Client:
Sprite
Agency:
BBH Shanghai
Chief Creative Officer:
Johnny Tan
ECD/Production:
Ari Weiss
Copywriter:
Jordan Kramer
Copywriter:
Jay Qian
Copywriter:
Leo Zhang
Art Director:
Jeffrey Sun
Art Director:
Andre Massis
Senior Producer:
Jennifer Moore
Head of Broadcast Production:
Lisa Setten
Business Manager:
Laurie Litonjua
Production Designer:
Petr Kunc
Editorial Company:
Work Editorial Inc
Executive Producer:
Jane Dilworth
Editor:
Bill Smedley
Assistant Editor:
Healy Snow
EP/Producer:
Erica Thompson
Visual Effects Company:
The Mill
Visual Effects Supervisor:
Hitesh Patel
Producer:
Boo Wong
Colorist:
Seamus O'Kane
Compositor:
Naomi Anderlini
Compositor:
Rosalind Paradis
Compositor:
Suzanne Dyer
Compositor:
Mark French
Compositor:
Burtis Scott
Music:
Beacon Street Studios
Mix:
Sound Lounge
Audio Engineer:
Tommy Jucarone at Sound Lounge
Producer:
Jill Silberstein
Producer:
Dana Fairbairn
Production Company:
Gorgeous
Director:
Peter Thwaites
Director of Photography:
Joost Van Gelder
Line Producer:
Anna Hashmi
Production Company:
Anonymous Content
Executive Producer:
Paul Rothwell
Executive Producer:
Jeff Baron

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.