Creativity

Sprite: Camouflage

Don't blend in.

Published on Jul 06, 2012

Editor's Pick

Soda is about more than sugary sweetness. If Dr. Pepper and Sprite are to be believed, they're about encouraging self expression. After Dr. Pepper launched its "One of a Kind" positioning a few months ago, which encouraged soda drinkers to assert their uniqueness, Sprite, BBH NY and BBH Shanghai have unveiled their own global campaign, which is about not blending into your surroundings.

Directed by Gorgeous' Peter Thwaites, the commercial, shot in the Czech Republic shows people camouflaged through Prague -- a metaphor for those who "blend" into their surroundings. It's another appropriation of a technique by camouflage artist Liu Bolin. Upon drinking Sprite, one formerly invisible teen is reinvigorated, and sheds his camouflage.

Twenty-two actors were hand-painted into the scenery of Prague, by artists that spent 1,200 hours on the job, with 500 pounds of paint. Check out the behind the scenes video here.

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About

Credits

Date
Jul 06, 2012
Agency:
BBH New York
CCO:
John Patroulis
Client:
Sprite
Agency:
BBH Shanghai
CCO:
Johnny Tan
ECD:
Ari Weiss
CW:
Jordan Kramer
CW:
Jay Qian
CW:
Leo Zhang
Art Director:
Jeffrey Sun
AD:
Andre Massis
Sr. Producer:
Jennifer Moore
Head of Broadcast:
Lisa Setten
Business Manager:
Laurie Litonjua
Production Designer:
Petr Kunc
Editorial Company:
Work Editorial Inc
EP:
Jane Dilworth
Editor:
Bill Smedley
Assistant Editor:
Healy Snow
EP/Producer:
Erica Thompson
VFX Company:
The Mill
VFX Supervisor:
Hitesh Patel
Producer:
Boo Wong
Colourist:
Seamus O'Kane
Compositor:
Naomi Anderlini

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