Vince Staples Mans a Carnival Stand in Spot for Sprite's 'Cold Lyrics' Summer Promotion

The Hip Hop Star Is One of Six Artists Endorsing the Brand

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Vince Staples hands out ice-cold Sprite on a carnival stand in a new campaign by the soft drink highlighting a summer promotion called "Cold Lyrics."

Biscuit's Jeff Low directs the quirky hip-hop artist (whose new album "Big Fish Theory" also comes out this week) in a spot by Wieden & Kennedy New York. In a deadpan comic performance, it sees him address some "random" teenagers, hand out the drinks for free and make sure a large inflatable can of Sprite in view, because "product is important."

The "Cold Lyrics" promotion sees limited-edition Sprite packaging displaying six existing lyrics from a selection of artists: Staples, Lil Yachty, Dram, Vic Mensa, Kamaiyah and Kap G. Sprite says "each artist was chosen by Sprite because of their unique perspective and reputation for staying true to themselves."

The brand will celebrate each of the artists on its social channels throughout the summer by showcasing "Sprite-sized Endorsers," which are miniature figurine versions of all six artists. Fans are being encouraged to post about the promotion on Twitter and Instagram using the hashtag #WannaSprite.

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About

Credits
Date
Jun 23, 2017
Agency:
Wieden & Kennedy New York
Client:
Sprite
Executive Creative Director:
Karl Leiberman
Creative Director:
Caleb Jensen
Creative Director:
Jimm Lasser
Art Director:
Blair Warren
Art Director:
Amy Wheeler
Copywriter:
Eric Dennis
Head of Integrated Production:
Nick Setounski
Executive Producer:
Orlee Tatarka
Producer:
Kristen Johnson
Associate Producer:
Alexey Novikov
Account Team:
Jordan Muse
Account Team:
Meaghan Hinder
Account Team:
Raquel Castro
Brand Strategist:
Brandon Thornton
Brand Strategist:
Aya Watanabe
Social Strategist:
Jessica Breslin
Social Strategist:
Carlos Tovar
Art Producer:
Pietro Clemente
Art Producer:
Chelsea Stemple
Business Affairs Manager:
Carla Curry
Business Affairs Manager:
Caro Hernandez
Media Planner:
Karlo Cordova
Media Planner:
Branden Bouvia
Traffic Manager:
Sonia Bisono
Project Manager:
Alex Doomany
Director of Art Production:
Deb Rosen
Head of Business Affairs:
Patrick O'Donoghue
Production Company:
Biscuit Filmworks
Director:
Jeff Low
Executive Producer:
Holly Vega
Line Producer:
Grace Bodie
Director of Photography:
Toby Irwin
Editorial Company:
Joint
Executive Producer:
Michelle Carman
Editor:
Kevin Zimmerman
Sr. Producer:
Stephen Schmidt
Assistant Editor:
Stephen Nelson
VFX Company:
Saint
Creative Director:
Rob Trent
Flame Artist:
Miles Essmiller
Executive Producer:
Helen Park
Producer:
Kristina Thoegersen
Mix Company:
Heard City
Mixer:
Eric Warzecha
Producer:
Andi Lewis
Executive Producer:
Sasha Awn
Managing Director:
Gloria Pitagorsky
Music House:
Storefront
Executive Producer:
John Sneider
Executive Producer:
Adam Elk
Producer:
Alex Fulton
Composer:
Aaron Kotler
Color Company:
CO3
Colorist:
Sophie Borup
Assistant Colorist:
Matt Paul
Producer:
Alexandra Lubrano
Photographer:
Christopher Schoonover

See more credits

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