Creativity

Sprite: Dunk Face

Let's face it—you ain't Shaq. But even vertically challenged folks can fulfill their high-flying basketball fantasies, thanks to Sprite.com's "Dunk Face." Created by Butler, Shine, Stern & Partn

Published on Feb 13, 2006

Editor's Pick

Let's face it—you ain't Shaq. But even vertically challenged folks can fulfill their high-flying basketball fantasies, thanks to Sprite.com's "Dunk Face." Created by Butler, Shine, Stern & Partners' online division SF Interactive, the micro site calls on visitors to upload a photo of their own face, which will then be skinned onto a video game-quality 3D model of a basketball player's body. After choosing a series of moves, dunks, camera angles and even a song to jam to, visitors can watch a video of their very own dunk and submit it for a chance to win a trip to the NBA All-Star Weekend festivities. And to further extend its reach, Sprite is also teaming up with social networks like MySpace and Xanga.com to integrate Dunk Face into the sites themselves, allowing members to create their own videos directly from their personal pag

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About

Credits

Date
Feb 13, 2006
Website Concept/Production Company:
Fuel Industries
Client:
Sprite
Creative Director:
Nei Caetano
Creative Director:
John Butler
Art Director:
Andreas Tagger
Copywriter:
Lyle Yetman
Copywriter:
Nick Mathisen
Agency:
Butler Shine

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