Sprite: Exposure

Exposure is the name of the game for today's cutting edge youth culture—and it's also the name of Sprite's new online campaign, which mixes elements of blogs and reality TV in documenting the lives of 15 street-balle

Published on

Editor's Pick
Exposure is the name of the game for today's cutting edge youth culture—and it's also the name of Sprite's new online campaign, which mixes elements of blogs and reality TV in documenting the lives of 15 street-ballers, urban artists and musicians. A collaboration between MSN and StrawberryFrog, the "Exposure" website reveals snapshots of each kid expressing themselves through their craft of choice—art, music or sports—in the form of constantly updating video diaries, as well as links to their profile pages on MSN Space.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 05, 2006
Client:
Sprite
Agency:
MSN and StrawberryFrog
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age