Creativity

Sprite: Exposure

Exposure is the name of the game for today's cutting edge youth culture—and it's also the name of Sprite's new online campaign, which mixes elements of blogs and reality TV in documenting the lives of 15 street-balle

Published on Jun 05, 2006

Editor's Pick

Exposure is the name of the game for today's cutting edge youth culture—and it's also the name of Sprite's new online campaign, which mixes elements of blogs and reality TV in documenting the lives of 15 street-ballers, urban artists and musicians. A collaboration between MSN and StrawberryFrog, the "Exposure" website reveals snapshots of each kid expressing themselves through their craft of choice—art, music or sports—in the form of constantly updating video diaries, as well as links to their profile pages on MSN Space.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 05, 2006
Client:
Sprite
Agency:
MSN and StrawberryFrog

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.