Creativity

Sprite: Fixed Idea

S-e-x, everywhere.

Published on Jun 13, 2012

Editor's Pick

How many everyday actions (pencils into sharpeners, model trains into tunnels) can you read sex into? JWT and director Luciano Podcaminsky present a pretty accurate look into the mind of a teenage boy who only has one thing on his mind, for Sprite. But as things should be, it all ends up perfect in the end.

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About

Credits

Date
Jun 13, 2012
Agency:
JWT
Client:
Sprite
Director:
Luciano Podcaminsky

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