Creativity

Sprite: Re- Imagined

Le Bron's magic touch

Published on Mar 22, 2011

Editor's Pick

LeBron James brings a spark of magic to an urban basketball court in this spot for Sprite, promoting its Spark Parks Project to revitalize and physically refurbish basketball parks in communities across the US.

Anyone wanting to nominate their local court can go to the Facebook page and do so. Then, people can vote on their favorite court and rally friends to do the same. Once voting is tabulated, the top-ranking courts will actually get 'sparked'. The playgrounds will not only new receive new hoops and get their blacktops fixed, but Sprite will also reach out to local artists in each community and have them create an original mural or art installation.

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About

Credits

Date
Mar 22, 2011
Agency:
BBH New York
Client:
Sprite
Creative Director:
Susan Corbo
Associate Creative Director:
Josh Rosen
Art Director:
Josh Rosen
Associate Creative Director:
Mark Svartz
Copywriter:
Mark Svartz
Senior Producer:
Jennifer Moore
Head of Production:
Lisa Setten
Production Company:
The Directors Bureau
Executive Producer:
Melissa Culligan
Director:
Patrick Daughters
Director of Photography:
Shawn Kim
Line Producer:
Emily Skinner
Art Director:
Sam Gore
Editorial Company:
David Inc.
Executive Producer:
Janie Ford
Editor:
Stephen Berger
VFX Company:
MPC/LA
VFX Supervisor:
Franck Lambertz
Producer:
Andrew Bell
Producer:
Justin Brukman
2D Lead:
Franck Lambertz
3D Lead:
Ross Denner
Music Company:
Stimmung
Sound Design:
Stimmung
Executive Producer:
Ceinwyn Clark
Producer:
Jack Catlin
Track:
Re-Imagined
Composer:
Joey Reyes
Audio Post Company:
audioEngine
Mixer:
Rob DiFondi
Executive Producer:
Sharon DiTullio-Tepper

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