Creativity

Sprite: Shower

A branded shower.

Published on May 24, 2012

Editor's Pick

Ogilvy Brazil placed a giant Sprite dispenser on a beach during the scorching Brazilian summer, giving sun worshippers a place to simultaneously cool off and get a taste of Sprite. The godzilla dispensers served as showers for sweaty beachgoers--1,500 a day, during the event. Although it was actually water flowing from the pipes--the installation provided a bold venue for the brand to execute its sampling strategy.

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Credits

Date
May 24, 2012
Agency:
Ogilvy Brazil
Chief Creative Officer:
Anselmo Ramos
Client:
Sprite
ECD/Production:
Claudio Lima
ECD/Production:
Fred Saldanha
Creative Director:
Danilo Janjacomo
Copywriter:
Luiz Vicente
Art Director:
Fernando Sau
Head of Production:
Nana Bittencourt
Production Company:
Hungry Man
Executive Producer:
Alex Mehedff
Producer:
Renata Dumont
Director:
Gualter Pupo
Director of Photography:
Fernando Young
Editor:
Jair Peres
Visual Effects House:
Hungry Man
Visual Effects Technician:
Rodrigo Oliveira
Post Production:
Hungry Man
Post Production:
Fullframe
Audio Producer:
S de Samba
Music Production:
Dimi Kireeff
Music Production:
Marcio Chavemarin
Music Production:
Fernando Fesztock
Music Composer:
Dimi Kireeff
Music Composer:
Marcio Chavemarin

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