Sprite Speaks to Sprite in New Global Campaign

The Glue Society directs 20 teen-focused spots

Published on

Editor's Pick

It takes some time to understand just what is going on in Johannes Leonardo's kooky new campaign for Sprite, which launched in Canada and will appear in Russia, China and parts of Africa over the next few months. Directed by The Glue Society, the spots feature a Sprite speaking to another Sprite. The campaign is dubbed "Obey You," and is a series of 20 films that, according to the brand, follow on from its brand message of getting teens to "stay true to themselves."

"Sprite" is the protagonist of the spots, and applauds Sprite bottles in a variety of situations -- one serving as a romantic fall-back in a movie theater, one in the unfortunate position of being sandwiched between thighs -- for living up to their thirst-quenching reputation.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 01, 2013
Agency:
Johannes Leonardo
Client:
Sprite
ECD:
Leo Premutico
ECD:
Jan Jacobs
CD:
Ferdinando Verderi
CD:
Alex Romans
CD:
Harv Bains
AD:
Sandra Nicolas
Senior Art Director:
Karen Gereffi
Senior Copywriter:
Carla Ballecer
Head of Integrated Production:
Jenny Gadd
Producer:
Alexis Stember
Prod. Co.:
Park Pictures
Director:
The Glue Society
EP:
Justin Pollock
Producer:
Caroline Kousidonis
Cinematographer:
Julian Hohndorf
Editorial:
Rock Paper Scissors
Editorial:
Frank Snider
EP:
Eve Kornblum
Producer:
Justin Kumpata
Assistant Editor:
Joe Rounseville
Online:
Rock Paper Scissors
Artist:
Edward Reina
Music Company:
Fall on Your Sword
Exec. Producer:
Lucy Alper
Mix & Audio Post:
Sound Lounge
EP:
Dana Fairbairn
Mix & Audio Post:
Heard City
EP:
Gloria Pitagorsky

See more credits

Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age