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Sprite: Sublymonal

Brainwashing and mental manipulation never tasted so sweetâ€"but it helps when that taste is flavored with lymon. As the online extension of Crispin Porter + Bogusky's surrealistic new campaign for Sprite, the AKQA-created subLYMONal.

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Brainwashing and mental manipulation never tasted so sweetâ€"but it helps when that taste is flavored with lymon. As the online extension of Crispin Porter + Bogusky's surrealistic new campaign for Sprite, the AKQA-created subLYMONal.com takes the notion of subliminal messaging to deeper, more subversive levels than the TV spots, in the multi-layered effort to ensnare the minds of the young and the hip.

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About

Credits
Date
May 31, 2006
Senior Producer:
Eric Andrade
Creative Development:
LP Tremblay
Creative Development:
Hoj Jomehri
Creative Development:
Guillermo Torres Troconis
Creative Development Lead:
Michelle Murata
Copywriter:
Dominick Walker
Art Director/Designer:
Karishma Mehta
Studio:
Damon Anderson
Studio:
Steve Sherwood
Project Manager:
Kathryn Wolf
Creative Director:
Adam Lau
Studio:
David Kaplan
Executive Creative Director:
PJ Pereira
Client:
Sprite
Agency:
AKQA San Francisco
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