Creativity

Sprite: Sublymonal

Brainwashing and mental manipulation never tasted so sweet—but it helps when that taste is flavored with lymon. As the online extension of Crispin Porter + Bogusky's surrealistic new campaign for Sprite, the AKQA-created subLYMONal.

Published on May 31, 2006

Editor's Pick

Brainwashing and mental manipulation never tasted so sweet—but it helps when that taste is flavored with lymon. As the online extension of Crispin Porter + Bogusky's surrealistic new campaign for Sprite, the AKQA-created subLYMONal.com takes the notion of subliminal messaging to deeper, more subversive levels than the TV spots, in the multi-layered effort to ensnare the minds of the young and the hip.

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About

Credits

Date
May 31, 2006
Senior Producer:
Eric Andrade
Creative Development:
LP Tremblay
Creative Development:
Hoj Jomehri
Creative Development:
Guillermo Torres Troconis
Creative Development Lead:
Michelle Murata
Copywriter:
Dominick Walker
Art Director/Designer:
Karishma Mehta
Studio:
Damon Anderson
Studio:
Steve Sherwood
Project Manager:
Kathryn Wolf
Creative Director:
Adam Lau
Studio:
David Kaplan
Executive Creative Director:
PJ Pereira
Client:
Sprite
Agency:
AKQA San Francisco

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