Sprite Hits a Sweet Spot With LeBron James' Surprise 'First Home Game'

Translation and Bandito Brothers' Jacob Rosenberg Follow NBA Star's Return to Akron

Published on

Editor's Pick

Sprite today debuted this heartwarming 90-second spot featuring NBA star LeBron "King" James' return to his hometown of Akron, Ohio. The ad was shot on Sept. 25, a couple months after James announced he would be leaving the Miami Heat to rejoin the team he began his career with, the Cleveland Cavaliers.

We see James in a car being driven through the city he grew up in; the footage is intercut with clips of Akronites, young and old, speculating about how awesome his first home game will be. Indie rock band Imagine Dragons' uplifting song "I Bet My Life" backs the spot, hitting its crescendo just as James meets smiling local fans in the city's Patterson Park where Sprite has restored two outdoor basketball courts. Just before James joins a pick-up game in progress, we hear him in voice-over: "This is my first home game."

A 30-second version of the spot will air on TNT during the Cavaliers' first game of the season later this month. Sprite has also created commemorative 12-ounce cans featuring James' likeness that are available in Ohio stores.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 27, 2014
Agency:
Translation
Client:
Sprite
Production Company:
Bandito Brothers
Director:
Jacob Rosenberg
Editor:
Dayn Williams
Industry
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age