Creativity

Spyder: Team Venom

"Worn by resortgoers and racers, beginners and experts, Spyder is synonymous with the entire sport of skiing," claims Frank Creative Workgroup AD Garrett Jones. In this print and poster work, however, "the challeng

Published on Mar 23, 2007

Editor's Pick

"Worn by resortgoers and racers, beginners and experts, Spyder is synonymous with the entire sport of skiing," claims Frank Creative Workgroup AD Garrett Jones. In this print and poster work, however, "the challenge was to reach out to the younger, more contemporary freeskiing audience the brand had not previously been communicating with. Our goal was to leverage Spyder's best assets — its Team Venom athletes — by commissioning illustrators who could lend a surreal, larger-than-life sense to their personalities. We wanted to create portraits that elevate the athletes to an iconic superhero status in order to rightfully claim Spyder's place within the new force of freeski." The artists in the order of the PDF: Tomer Hanuka, Mephisto Jones, Scrojo, Emek and Joshua Smith. 

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About

Credits

Date
Mar 23, 2007
CD/Copywriter:
David Karstad
Art Director:
Garrett Jones
Illustrator:
Joshua Smith
Illustrator:
Mephisto Jones
Illustrator:
Tomer Hanuka
Client:
Spyder
Agency:
Frank Creative Workgroup

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