Creativity

Keanu Reeves Surfs on a Motorcycle in Squarespace's Super Bowl Ad

Actor Performed Stunt Himself

By Jeanine Poggi. Published on Jan 31, 2018

Editor's Pick

Keanu Reeves surfs on a motorcycle in Squarespace's Super Bowl ad. That's just about it. He also recites some words of encouragement while he's up there.

Reeves, who uses Squarespace to host the site for his company Arch Motorcycle, performed the stunt himself, according to the company.

The company earlier teased his big game appearance in a pair of videos, one which also featured him riding his bike, on a sort of soul search, and another that saw him crying tears of joy before a campfire. Jonathan Glazer directed the Super Bowl spot via Reset, while Tim Godsall of Anonymous Content directed the teasers. All were created out of Squarespace's In-House creative team.

This is Squarespace's fifth consecutive Super Bowl spot. Last year, the company's Super Bowl ad starred John Malkovich trying to get JohnMalkovich.com back from a cybersquatter. It was preceded by a teaser before the game.

While in prior years, Squarespace went head-to-head in the Super Bowl with web-service rivals like GoDaddy and Wix.com, the category thus far is wide open.

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About

Credits

Date
Jan 31, 2018
Agency:
In-house
Client:
Squarespace
Director:
Jonathan Glazer
Production Company:
RESET
Chief Creative Officer:
David Lee
Creative Production Director:
Sandra Nam
Brand Creative Director:
Josh Webman
Copywriter:
Brock Kirby
Copywriter:
Andrew Jasperson
Managing Director:
Dave Morrison
Executive Producer:
Deannie O'Neil
Executive Producer:
Jen Beitler
Bidding:
Jen Beitler
Head of Production:
JP Colombo
Producer:
Aristides McGarry
Director of Photography:
Chris Soos
Production Designer:
Bruce McCloskey
Editorial:
The Quarry
VFX:
Mikros-MPC
Producer:
Charlie Morris
Editor:
Paul Watts
Producer:
Xavier Questel
VFX Supervisor:
Stephane Allender
Music:
Wave
Producer:
Rebecca Boswell
Sound Designer:
Jack Sedgwick

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