Creativity

Squarespace Shows You What a Frightening Place the Web has Become in Super Bowl Spot

Web Design Company Unveils First Big Game Commercial, Created In-House

Published on Jan 27, 2014

Editor's Pick

The web is a frightening place -- full of annoying, disruptive banners and pop-ups asking about your mortgage, offering up nudie photos, and telling you you have a virus. Squarespace collects them all in its Super Bowl spot, which shows a long-haired protagonist getting really, truly scared at the sight of the online freakshow (which happens to look a lot like Times Square on a Friday night). The web design company, which created the spot in-house, puts an encouraging, aspirational spin on the whole thing, telling you that it's your responsibility to make the Internet a more beautiful place.

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About

Credits

Date
Jan 27, 2014
Agency:
Squarespace
Chief Creative Officer:
David Lee
Client:
Squarespace
Creative:
Nathan Frank
Creative:
Paul Caiozzo
Producer:
Rich Minkoff
Production Co.:
Anonymous Content
Director:
Malcom Venville
Executive Producer:
Eric Stern
Producer:
John Benet
Editorial:
Arcade Edit
Editor:
Geoff Hounsell
Post Production:
The Mission
Managing Director:
Michael Pardee
Creative Director:
Rob Trent
Sound Design:
Joseph Fraioli
Music:
Human
Mix:
Lime Studios
Mixer:
Sam Casas

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