Creativity

Gorgeous Slo-Mo Ads From Squarespace Show the Evolution of Websites

Campaign Shot in 4K Features Real Squarespace Customers

By Alexandra Jardine. Published on Jul 13, 2015

Editor's Pick

Website builder Squarespace uses stunning slo-mo film to show how websites are made in a campaign that brings a little beauty to the B2B sector.

The TV spots, by creative agency SpecialGuest and production company 1stAveMachine, aim to capture the essence of websites coming together into a finished product for real Squarespace customers. They feature Squarespace customers Apothecary Cafe and Wine Bar (seen here); Greater Goods, which makes natural beauty products; and Yield, which sells bags, jewelry and home goods. In each, objects in fine detail (such as flowers, fruit and wine) are seen flying through the air in slo-mo to come together as a finished web page at the end. Directors Tim Brown and Aaron Duffy used a Phantom Flex4K camera to shoot at 1,000 frames per second.

Read more about the campaign over at AdAge.com, and you can also watch a Behind the Scenes film on how it was made.

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About

Credits

Date
Jul 13, 2015
Agency:
Special Guest
Chief Creative Officer:
David Lee
Client:
Squarespace
Creative Director:
Ness Higson
Creative Partnerships:
Jenn Grossman
Designer:
Donovan Mafnas
Designer:
Luis Gonzalez
Designer:
Michelle Liv
Creative Partner:
SpecialGuest
Partner/ECD:
Aaron Duffy
Business Director:
Ashley McGee
Creative Director:
Jonathan Emmerling
Producer:
Barry Gilbert
Senior Art Director:
Morgan Harary
Junior Art Director:
Eddy Choi
Creative Development:
Chloe Corner
Production Company:
1stAveMachine
Partner/Executive Producer:
Sam Penfield
Director:
Tim Brown
Head of Production:
Lisanne McDonald
Visual Effects Supervisor:
John Loughlin
Line Producer:
Alec Sash
Director of Photography:
Martin Ahlgren
Still Photographer:
Dylan Griffin
Production Designer:
Clement Price-Thomas
Editor:
Karl Amdal
Editor:
Jonathan Vitagliano
Compositor:
Michael Glen
Compositor:
Joseph Pistono
Compositor:
Gerald Mark Soto
Color Grading:
Seth Ricart/Ricart and Co.
Sound Design:
Joseph Fraioli
Music Supervision:
Brienne Rose, NoiseRacket
Audio Mix:
Gramercy Post
Music Composition:
Sofia Hultquist

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