Gorgeous Slo-Mo Ads From Squarespace Show the Evolution of Websites

Campaign Shot in 4K Features Real Squarespace Customers

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Editor's Pick

Website builder Squarespace uses stunning slo-mo film to show how websites are made in a campaign that brings a little beauty to the B2B sector.

The TV spots, by creative agency SpecialGuest and production company 1stAveMachine, aim to capture the essence of websites coming together into a finished product for real Squarespace customers. They feature Squarespace customers Apothecary Cafe and Wine Bar (seen here); Greater Goods, which makes natural beauty products; and Yield, which sells bags, jewelry and home goods. In each, objects in fine detail (such as flowers, fruit and wine) are seen flying through the air in slo-mo to come together as a finished web page at the end. Directors Tim Brown and Aaron Duffy used a Phantom Flex4K camera to shoot at 1,000 frames per second.

Read more about the campaign over at AdAge.com, and you can also watch a Behind the Scenes film on how it was made.

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About

Credits
Date
Jul 13, 2015
Agency:
Special Guest
Chief Creative Officer:
David Lee
Client:
Squarespace
Creative Director:
Ness Higson
Creative Partnerships:
Jenn Grossman
Designer:
Donovan Mafnas
Designer:
Luis Gonzalez
Designer:
Michelle Liv
Creative Partner:
SpecialGuest
Partner/ECD:
Aaron Duffy
Business Director:
Ashley McGee
Creative Director:
Jonathan Emmerling
Producer:
Barry Gilbert
Senior Art Director:
Morgan Harary
Junior Art Director:
Eddy Choi
Creative Development:
Chloe Corner
Production Company:
1stAveMachine
Partner/Executive Producer:
Sam Penfield
Director:
Tim Brown
Head of Production:
Lisanne McDonald
Visual Effects Supervisor:
John Loughlin
Line Producer:
Alec Sash
Director of Photography:
Martin Ahlgren
Still Photographer:
Dylan Griffin
Production Designer:
Clement Price-Thomas
Editor:
Karl Amdal
Editor:
Jonathan Vitagliano
Compositor:
Michael Glen
Compositor:
Joseph Pistono
Compositor:
Gerald Mark Soto
Color Grading:
Seth Ricart/Ricart and Co.
Sound Design:
Joseph Fraioli
Music Supervision:
Brienne Rose, NoiseRacket
Audio Mix:
Gramercy Post
Music Composition:
Sofia Hultquist

See more credits

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