Creativity

John Malkovich Has an Imposter in Squarespace's Super Bowl Pregame Spot

Ad Continues Story of His Attempt to Launch a Fashion Business

By Alexandra Jardine. Published on Jan 25, 2017

Editor's Pick

Squarespace has revealed its pre-game Super Bowl spot, a continuation of its campaign featuring the travails of John Malkovich trying to set up a fashion design business.

Directed by Miles Jay out of Smuggler for creative collective JohnXHannes, the director's cut of the spot, seen here, sees the actor get decidedly mad when he discovers that another John Malkovich -- a guy with the "ultimate fishing site" -- has taken his domain name. "What the f*** is going on? How can you be John Malkovich?" he explodes, after his assistant mutters, "This is a nightmare." There's also a humorous reference to "Being John Malkovich," which he describes as a movie about him, but assistant points out is about "people being in your head."

It's all beautifully straying into the realms of the meta, when, after composing an angry email to the imposter, the spot ends on Malkovich deciding to call the guy instead; the in-game spot, we suppose, will reveal the outcome.

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Credits

Date
Jan 25, 2017
Agency:
JOHNXHANNES
Client:
Squarespace
Executive Creative Director:
Hannes Ciatti
Executive Creative Director:
John McKelvey
Executive Producer:
Kristine Ling
Head of Client Management:
Verena Zannantoni
Senior Art Director:
Conor Hagan
Senior Copywriter:
Matt McCarron
Senior Planner:
Iain Newton
Operations Director:
Karen Lo
Business Affairs:
Waving Cat Productions
Director:
Miles Jay
Production Company:
Smuggler
Director of Photography:
Chayse Irvin
Executive Producer:
Allison Kunzman
Executive Producer:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Production Designer:
Carly Reddin
Stylist:
Jurgen Doering
Services Company:
Premiere Heure
Producer:
Catherine Guillot
U.S. Line Producer:
Alex Orlovsky
Editorial:
NO6
Editor:
Chan Hatcher
Editorial Assistant:
Kenneth Larkin
Editorial Assistant:
Randy Baublis
Post Producer:
Michelle Dorsch
Post Producer:
Malia Rose
Managing Partner:
Carr Schilling
Visual Effects:
No7
Lead Flame Artist:
Verdi Sevenhuysen
Audio Finishing:
Formosa
Executive Producer:
Lauren Cascio
Mixer:
John Bolen
Color:
Company 3
Colorist:
Tom Poole
Producer:
Clare Movshon
Photography Production:
Flower Ave
CEO:
Anthony Casalena
Chief Creative Officer:
David Lee
Director of Brand Marketing:
Amory Wooden
Talent:
Natasha Ivankovitser
Design Lead:
Donovan Mafnas
Design Lead:
Andre Felipe Ribeiro
Design Lead:
Tom Sears
Design Lead:
Luis Gonzalez
Designer:
McLane Teitel
Designer:
Shawn Lee
Photo Retoucher:
Craig Reynolds
Photographer:
Zach Gold
Producer:
Michael Power

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