Creativity

Squarespace Helps John Malkovich Pursue His Fashion Business

Brand Works With Actor Again -- This Time on One of His Passions

By Jeanine Poggi. Published on Jan 03, 2017

Editor's Pick

After teaming with John Malkovich on an initiative to promote the David Lynch Foundation, website development company Squarespace is now helping the actor build his fashion business in its newest campaign.

While Mr. Malkovich is well-known as an actor, his true passion is actually fashion design. The actor, who began his career as a costume designer, has released several collections over the years, but they haven't garnered much buzz.

The short film "Journey" debuting today explores the challenges Mr. Malkovich faces as he attempts to establish his reputation as a serious designer.

"I am always the figure in someone else's dream. I would really rather sometimes make my own figures and make my own dreams," Mr. Malkovich says in the video.

In conjunction with the film, Squarespace is also debuting JohnMalkovich.com, which will showcase his newest fashion line and allow people to buy items.

Mr. Malkovich has released two other fashion lines, but has never had an online presence. "I thought that was fatal," not being on the internet, Mr. Malkovich said in an interview.

So now he said is looking to bring his menswear directly to consumers, instead of waiting for buyers to come to him. This is also the first of his collections to be released under his own name.

Mr. Malkovich's journey is the first in Squarespace's "Make Your Next Move" campaign. Other influencers and customers who will be featured include interior designer Tom Delavan, hip-hop yoga studio Y7 and Urban Cowboy, a boutique bed and breakfast, among others.

Squarespace is timing the "Make Your Next Move" campaign to the new year as people set resolutions.

"There's been an explosion of entrepreneurship," said David Lee, chief creative officer, Squarespace. "Squarespace was founded on the idea of helping people go after their passions. The campaign is a reminder that you don't have to settle for anything less than anything you want to do."

Squarespace worked with JohnXHannes, a creative collective based in New York, to develop and produce the campaign. The campaign was produced by Smuggler and Flower Ave., directed by Miles Jay and photography by Zach Gold.

This story originally appeared on Adage.com.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 03, 2017
Agency:
JOHNXHANNES
Client:
Squarespace
Director:
Miles Jay
Production Company:
Smuggler
Director of Photography:
Chayse Irvin
Client:
Squarespace
CEO:
Anthony Casalena
Chief Creative Officer:
David Lee
Director of Brand Marketing:
Amory Wooden
Marketing:
Farah Sheikh
Talent:
Natasha Ivankovitser
Design Lead:
Donovan Mafnas
Designer:
Luis Gonzalez
Designer:
McLane Teitel
Designer:
Shawn Lee
Photography Retoucher:
Craig Reynolds
Creative Collective:
JohnXHannes
Executive Creative Director / Founder:
Hannes Ciatti, John McKelvey
Head of Client Management:
Verena Zannantoni
Ex. Producer:
Kristine Ling
Senior Art Director:
Conor Hagan
Senior Copywriter:
Matt McCarron
Senior Planner:
Iain Newton
Operations Director:
Karen Lo
Production:
Smuggler
Director:
Miles Jay
Executive Producers:
Allison Kunzman, Patrick Milling-Smith & Brian Carmody
DOP:
Chayse Irwin
Production Designer:
Carly Reddin
Stylist:
Jurgen Doering
Parisian Service Company:
Premiere Heure
Parisian Producer:
Catherine Guillot
US Line Producer:
Alex Orlovsky
Editorial:
Work Editorial
Editor:
Ben Jordan
Executive Producer:
Erica Thompson
Producer:
Jamie Lynn Perritt
Producer:
Jamie Lynn Perritt
Assistant Editor:
Kenneth Casey Swoyer/Adam Witten
Assistant Editor:
Kenneth Casey Swoyer/Adam Witten
Color:
Company 3
Color:
Company 3
Colorist:
Tom Poole
Colorist:
Tom Poole
Co3 Producer:
Clare Movshon
Co3 Producer:
Clare Movshon
VFX:
ArtJail
CD:
Steve Mottershead
EP:
John Skeffington
Producer:
Mike Tockman
Flame Lead:
Chris Memoli
Titles:
Ryan Hawthorne
Sound Design:
JAFBOX SOUND
Sound Designer:
Joseph Fraioli
Music:
Q Department and Devotchka "How It Ends"
Audio Finishing:
SONIC UNION
Audio Post Mixer:
Steve Rosen
Audio Producer:
Pat Sullivan

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.