Creativity

Sad Keanu Is Not Really Sad in Squarespace's Super Bowl Teaser

Brand Continues Big Game Run With Another Celebrity

By Ann-Christine Diaz. Published on Jan 24, 2018

Editor's Pick

Recently, Squarespace announced that Keanu Reeves would be the latest celebrity to join its Super Bowl lineup, joining the ranks of stars like John Malkovich, Key and Peele and Jeff Bridges. Today, it hinted in some new teasers that it's sad Keanu who would be making an appearance--well, kind of.

One of the new films depicts Reeves riding his motorbike on a soul-searching road trip, wondering if he should even be making motorcycles--one of his big passions over the last three years at his company Arch Motorcycle. He also debates whether he should be making a website for his bikes.

Another video, above, sees Reeves crying before a campfire. But here, we don't have to wonder about what's gotten him so emotional. Those are tears of joy, because behold! It was so damn easy for him to build his website on Squarespace.

After this, we wonder what more of the story the big game spot will have to offer.

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Credits

Date
Jan 24, 2018
Agency:
In-house
Client:
Squarespace
Chief Creative Officer:
David Lee
Creative Production Director:
Sandra Nam
Copywriter:
Andrew Jasperson
Copywriter:
Brock Kirby
Creative Producer:
Nadia Lachance
Production:
Anonymous Content
Director:
Tim Godsall
Managing Director:
Eric Stern
Executive Producer:
Sue Ellen Clair
Head of Production:
Kerry Haynie
Producer:
Paul Ure
Production Supervisor:
Rebecca Deelo
Coordinator:
Amanda Andrews
Stunt Coordinator:
Sean Graham
1st Assistant Director:
Eric Topp
Editorial:
Final Cut Editorial
Executive Producer:
Suzy Ramirez
Producer:
Barbara H
Editor:
Rick Russell
Visual Effects:
Electric Theatre Collective
Flame:
James Belch
Flame:
Mikey Smith
Nuke:
Chris Fraser

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