Squarespace Debuts Inspiring Ad Starring R&B Singer Leon Bridges

Directed by Danny Clinch and Created out of Preacher, Spot Debuted During the Grammys

By Simon Dumenco. Published on Feb 12, 2016

Editor's Pick

In this Squarespace spot directed by the legendary music photographer Danny Clinch, R&B musician Leon Bridges is shown paying his dues as he pursues his dreams. From crooning as he washes dishes in a restaurant kitchen to doing open mic nights in Fort Worth to hitting the road on his tour bus, his passion and perservance shine through. Near the end of the ad, we hear the Grammy-nominated artist in voice-over: "If you're ready for a bigger stage, build it." Then we see him casually scrolling through his elegantly designed website on a MacBook as he adds, "I'm Leon Bridges and this is my Squarespace."

Created out of Austin-based agency Preacher, the TV ad debuts, appropriately enough, during the Grammy Awards on Sunday night in a 30-second cut; the 60-second version shown here will air in regional markets (Austin, Boston, Dallas, Denver, Chicago, Minneapolis, Nashville, Portland, San Diego, Seattle and Washington, D.C.).

"We are always looking for ways to highlight our amazing customers," Squarespace Chief Creative Office David Lee said in a statement, "so when we learned Leon Bridges was a Squarespace user, we knew we had to tell his story."

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Feb 12, 2016
Founder and CEO:
Anthony Casalena
Chief Creative Officer:
David Lee
Director of Brand Marketing:
Amory Wooden
Project Manager:
Farah Sheikh
Chief Creative Officer:
Rob Baird
Ally Farrish
Art Director:
Josh Stolz
Agency Producer:
Stacey Higgins
Agency Producer:
Katie Stoller
Chief Executive Officer:
Krystle Loyland
Chief Strategy Officer:
Seth Gaffney
Business Affairs:
Susan Conklin
Leon Bridges
Jonathan Eshak @ Mick Management
Zeke Hutchins @ Mick Management
Production Company:
Danny Clinch
Executive Producer:
Lindha Narvaez
Shoot Line Producer:
Lindha Narvaez
Director of Photography:
Peter Donahue
Director of Photography:
Josh Goleman
Director of Photography:
Elia Lyssy
Story Producer:
Grant James
Edit House:
Executive Producer:
Lauren Bleiweiss
Andy McGraw
Assistant Producer:
Kai Yu
Music Track & Artist:
"Smooth Sailin'" by Leon Bridges
Mix Company:
Rohan Young
Sound Engineer:
Ben Tomastik
Finish House:
Cartel Film Production
Senior Flame Artist:
Jim Bohn
Lasse B

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