Squarespace Debuts Inspiring Ad Starring R&B Singer Leon Bridges

Directed by Danny Clinch and Created out of Preacher, Spot Debuted During the Grammys

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In this Squarespace spot directed by the legendary music photographer Danny Clinch, R&B musician Leon Bridges is shown paying his dues as he pursues his dreams. From crooning as he washes dishes in a restaurant kitchen to doing open mic nights in Fort Worth to hitting the road on his tour bus, his passion and perservance shine through. Near the end of the ad, we hear the Grammy-nominated artist in voice-over: "If you're ready for a bigger stage, build it." Then we see him casually scrolling through his elegantly designed website on a MacBook as he adds, "I'm Leon Bridges and this is my Squarespace."

Created out of Austin-based agency Preacher, the TV ad debuts, appropriately enough, during the Grammy Awards on Sunday night in a 30-second cut; the 60-second version shown here will air in regional markets (Austin, Boston, Dallas, Denver, Chicago, Minneapolis, Nashville, Portland, San Diego, Seattle and Washington, D.C.).

"We are always looking for ways to highlight our amazing customers," Squarespace Chief Creative Office David Lee said in a statement, "so when we learned Leon Bridges was a Squarespace user, we knew we had to tell his story."

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About

Credits
Date
Feb 12, 2016
Agency:
Preacher
Client:
Squarespace
Founder and CEO:
Anthony Casalena
CCO:
David Lee
Director of Brand Marketing:
Amory Wooden
Project Manager:
Farah Sheikh
CCO:
Rob Baird
Copywriter:
Ally Farrish
Art Director:
Josh Stolz
Agency Producer:
Stacey Higgins
Agency Producer:
Katie Stoller
Chief Executive Officer:
Krystle Loyland
Chief Strategy Officer:
Seth Gaffney
Business Affairs:
Susan Conklin
Talent:
Leon Bridges
Management:
Jonathan Eshak @ Mick Management
Management:
Zeke Hutchins @ Mick Management
Production Company:
Milk't
Director:
Danny Clinch
EP:
Lindha Narvaez
Shoot Line Producer:
Lindha Narvaez
DP:
Peter Donahue
DP:
Josh Goleman
DP:
Elia Lyssy
Story Producer:
Grant James
Edit House:
CARTEL
EP:
Lauren Bleiweiss
Editor:
Andy McGraw
Assistant:
Kai Yu
Music Track & Artist:
"Smooth Sailin'" by Leon Bridges
Mix Company:
Lime
Mix:
Rohan Young
Assistant Sound Engineer:
Ben Tomastik
Finish House:
Cartel Film Production
Senior Flame Artist:
Jim Bohn
Colorist:
Lasse B

See more credits

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