Don't Name Your Band 'Atlas,' Recommends Squarespace's Funny Campaign

Effort Encourages Customers to Stand Out Among the Clutter

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Editor's Pick

If you're mulling over a name for your band, here's a helpful tip -- don't pick Atlas.

According to a new TV spot by Squarespace, there are 132 bands named Atlas, and the ad helpfully showcases some of them in colorful, quirky style to get across its message -- it's best to have a great website to help you stand out among the clutter.

It's part of an in-house created campaign that also includes two other ads detailing how there are 65,924 folks who brand themselves as "storytellers" online, and 10,987 professional magicians. The spots were directed by Biscuit's Andreas Nilsson (a director who has been busy -- his new Old Spice ads are also out this week.)

Another tranche of the campaign, produced via Man vs Machine, focuses on existing Squarespace customers who work in creative industries: fashion designer Sadie Williams, artist Daniel Arsham and chef Danny Bowien.

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About

Credits
Date
Sep 06, 2017
Agency:
In-house
Chief Creative Officer:
David Lee
Client:
Squarespace
Creative Production Director:
Sandra Nam
Brand Creative Director:
Josh Webman
Art Director:
Mathiew Zarbatany
Art Director:
Vlad Ryzhikov
Director:
Andreas Nilsson
Director of Photography:
Lasse Frank
Production Company:
Biscuit
Production Company:
Radioaktive Films
Producer:
Adina Birnbaum
Edit Company:
Cut + Run
Editor:
Ben Campbell
Producer:
Ellese Jobin
Production Designer:
Alexis Ross
1st Assistant Director:
Theo de Rose
1st Assistant Director:
Dennis Sonin
Line Producer:
Jonathan Wang
Line Producer:
Valeria Vinyukova
Costume Designer:
Mr Gammon
Copywriter:
Brock Kirby
VFX:
Artjail
Grade Company:
Company 3
Grade:
Tom Poole
Colorist:
Tom Poole
Music Supervision:
Buzzy Cohen
Music Company:
The Teenage Diplomat
Mix:
Sonic Union
Mixer:
Steve Rosen
Mixer:
David Papa
Sound Design:
Storytellers
Sound Designer:
Henryboy

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