St. John Ambulance: Popcorn

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BBH London staged this emotional cinema stunt to promote emergency first aid education on behalf of St. John Ambulance.

What first appeared to be a cinema spot about the pleasures of popcorn turned tragic when a child in the film appeared to be choking to death on the snack. After unsuccessfully trying to help her daughter the tearful Mother screams for help, at which point an audience member rushes to the stage and disappears behind the screen, to emerge in the film in time to save the child.

Read more about the making of the event and film on the BBH Labs blog.

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About

Credits
Date
Nov 01, 2010
Agency:
BBH London
Client:
St. John Ambulance
Creative Director:
Alex Grieve
Creative Director:
Adrian Rossi
Producer:
Olivia Chalk
Assistant Producer:
Chris Watling
Team Director:
Louise Addley
Team Director:
Nick Stringer
Director:
Jeff Labbe
Production Company:
Sonny London
Producer:
Gregory Cundiff
Producer:
Gabi Kay
Director of Photography:
Daniel Bronks
Sound:
Wave Studios
Sound:
BBH (Voodoo)
Post Production:
The Mill
Editor:
Sam Gunn
Editing:
The Whitehouse
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