A Simple Pool Accident Turns Tragic in Unsettling New Ad for St. John's Ambulance

Accidents Are Preventable, But Only If You Have the Skills, Says New Australian Ad

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We've seen a lot of great work for charity St. John Ambulance out of BBH London, but The Brand Agency in Perth, Australia has now turned out its own heart-rending ad illustrating how a boy's fall in a pool becomes a tragic incident when a mom's first-aid skills aren't up to par.
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The Brand Agency Perth has created a confronting ad for St John Ambulance to show how helpless it can feel if you don't know first aid.
Apr 15, 2014
The Brand Agency
St John Ambulance Western Australia
Grant Suptore
Agency Producer:
Gemma Kay
Production Company:
Penguin Empire
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