A Simple Pool Accident Turns Tragic in Unsettling New Ad for St. John's Ambulance

Accidents Are Preventable, But Only If You Have the Skills, Says New Australian Ad

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Editor's Pick
We've seen a lot of great work for charity St. John Ambulance out of BBH London, but The Brand Agency in Perth, Australia has now turned out its own heart-rending ad illustrating how a boy's fall in a pool becomes a tragic incident when a mom's first-aid skills aren't up to par.
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About

Description
The Brand Agency Perth has created a confronting ad for St John Ambulance to show how helpless it can feel if you don't know first aid.
Credits
Date
Apr 15, 2014
Agency:
The Brand Agency
Client:
St John Ambulance Western Australia
Director:
Grant Suptore
Agency Producer:
Gemma Kay
Production Company:
Penguin Empire
Category
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