Creativity

Standard Bank: Moving Forward

'Sh Boom Sh Boom' through the years.

Published on Oct 18, 2012

Editor's Pick

TBWA/Hunt/Lascaris and Kim Geldenhuys give historical moments from the 1900s to the present a musical, happy treatment, in this spot for Standard Bank. Chronicling how the human race continues to progress, the spot integrates new actors into stock footage of notable moments from the past, like the first flight, women winning the rights to vote, the end of WWII and in South Africa, the Rugby World Cup victory of 1995. The musical track of Sh Boom Sh Boom (Life Could Be a Dream) by the Chords weaves through.

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About

Credits

Date
Oct 18, 2012
Agency:
TBWA/Hunt/Lascaris South Africa
Client:
Standard Bank
Director:
Kim Geldenhuys
Prod. Co.:
Egg Films

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