Home Gallery Interactive (image) Stanfield's Guy at Home in His Underwear Stanfield's: Guy at Home in His Underwear Save the balls. Published on Oct 06, 2010 Editor's Pick Testicular cancer survivor Mark McIntyre will spend 25 days in an online fishbowl wearing nothing but briefs, in the new Guy at Home in His Underwear campaign for Stanfield's, out of John St. Stanfield's underwear, which "has been supporting men for 150 years," is attempting to raise funds in support of testicular cancer awareness. A webcam will be on McIntyre the whole time, and visitors can support him by "liking" his Facebook page. For every "Like" he receives, Stanfield's will donate $1—up to $25,000— to The Canadian Cancer Society in support of testicular cancer awareness. During the 25-day period, McIntyre will engage in various activities like life drawing class, a blind date and exercise class. He'll also be subject to various challenges as donations are reached. If he earns $500 by week one, for example, he'll fry some bacon. If he earns that much in week two, he'll get the hair ripped off his chest. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateOct 06, 2010Agency:John St.Client:Stanfield'sCreative Director:Stephen JurisicCreative Director:Angus TuckerAssociate CD/Copywriter:Chris HirschAssociate CD/Art Director:Nellie KimAgency Digital Producer:Mavis HuntleyAgency Digital Planner:Tammy ChiassonProduction Company:The Secret LocationProduction Company:Hard CitizenExecutive Producer:James MilwardExecutive Producer:Jacinte FariaExecutive Producer:Eva PregerExecutive Producer:Link YorkProduction Company Creative Director:Pietro GaglianoLine Producer:CJ HerveyProject Manager:Noora Abu EitahTechnical Lead:Ryan Andal CategorySocial MediaWebsite Latest Creativity News on Ad Age You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign ANA Aims to Standardize Gender Equality in Ads Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year Related work John St./Cieslok Media: Text and Drive Billboard John St. Tangerine: Hard Work John St. John St.: Jane St John St.