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Stanfield's: Guy at Home in His Underwear

Save the balls.

Editor's Pick

Testicular cancer survivor Mark McIntyre will spend 25 days in an online fishbowl wearing nothing but briefs, in the new Guy at Home in His Underwear campaign for Stanfield's, out of John St.

Stanfield's underwear, which "has been supporting men for 150 years," is attempting to raise funds in support of testicular cancer awareness. A webcam will be on McIntyre the whole time, and visitors can support him by "liking" his Facebook page. For every "Like" he receives, Stanfield's will donate $1—up to $25,000— to The Canadian Cancer Society in support of testicular cancer awareness.

During the 25-day period, McIntyre will engage in various activities like life drawing class, a blind date and exercise class. He'll also be subject to various challenges as donations are reached. If he earns $500 by week one, for example, he'll fry some bacon. If he earns that much in week two, he'll get the hair ripped off his chest.

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About

Credits
Date
Oct 06, 2010
Agency:
John St.
Client:
Stanfield's
Creative Director:
Stephen Jurisic
Creative Director:
Angus Tucker
Associate CD/Copywriter:
Chris Hirsch
Associate CD/Art Director:
Nellie Kim
Agency Digital Producer:
Mavis Huntley
Agency Digital Planner:
Tammy Chiasson
Production Company:
The Secret Location
Production Company:
Hard Citizen
Executive Producer:
James Milward
Executive Producer:
Jacinte Faria
Executive Producer:
Eva Preger
Executive Producer:
Link York
Production Company Creative Director:
Pietro Gagliano
Line Producer:
CJ Hervey
Project Manager:
Noora Abu Eitah
Technical Lead:
Ryan Andal
Category
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