Nerds, This Star Wars 'Rogue One' Toy Story Will Make Your Day

Film Showcases Line-Up of Goods Tied to Upcoming Film

By Ann-Christine Diaz. Published on Aug 31, 2016

Editor's Pick

As any true Star Wars fan would likely admit, at least half the fun of a new movie's release are the products that will hit store shelves along with it. So ahead of the upcoming "Rogue One: A Star Wars Story," the franchise has devised a fun way to shows off its lineup of toys -- an action-packed film of their own.

Disney Consumer Products teamed with creative studio Tongal to create "Star Wars: Go Rogue", which sees Lego, Hasbro, Funko, Jakks Pacific, Mattel and Disney Store characters in a hilarious, high-octane showdown. In it, the action figure version of Felicity Jones' Jyn Erso embarks on an important mission: to intercept valuable information misplaced by the Empire regarding its latest construction project: instructions for a Lego Death Star set. But throughout, she encounters bumbling foes in all shapes and sizes, from big headed Funnko Stormtroopers to their more vertically challenged Lego brethren, to a more nimble plastic version of Diego Luna's Cassian Andor.

Tongal assembled a team from its creative network to create the short film, and more to come through September. The company is a crowdsourcing studio that brings together a community of talents in writing, directing and production. Among those involved were Tongal's President/CCO James DeJulio, writer Kevin Ulrich and stop-motion animators/directors Dan MacKenzie and Tucker Barrie.

The new film also serves as a kick-off to a global user generated content contest asking fans to create and share their own "Rogue Stories" beginning on September 30. Teen and adult fans can submit their ideas at, while kids from 8-12 can join at A panel including "Rogue One: A Star Wars Story" director Gareth Edwards will decide on the winners, who will be invited to a screening of "Rogue One" -- and their own story -- at Lucasfilm in San Francisco.

"These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day," said Chairman, Disney Consumer Products and Interactive Media Jimmy Pitaro in a statement. "The Go Rogue campaign was designed with Star Wars fans in mind -- we want them to be front and center in the run up to 'Rogue One' by imagining and creating their own Rogue Stories."

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Aug 31, 2016
Chief Creative Officer:
James DeJulio
Star Wars
Tucker Barrie
Dan MacKenzie
Kevin Ulrich
VP Production:
Lesley Worton
Executive Producer:
Lin Cong
VP, Strategist:
Jason Provisor
Creative Strategist:
Jennie Ostendorf

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