Creativity

Nerds, This Star Wars 'Rogue One' Toy Story Will Make Your Day

Film Showcases Line-Up of Goods Tied to Upcoming Film

By Ann-Christine Diaz. Published on Aug 31, 2016

Editor's Pick

As any true Star Wars fan would likely admit, at least half the fun of a new movie's release are the products that will hit store shelves along with it. So ahead of the upcoming "Rogue One: A Star Wars Story," the franchise has devised a fun way to shows off its lineup of toys -- an action-packed film of their own.

Disney Consumer Products teamed with creative studio Tongal to create "Star Wars: Go Rogue", which sees Lego, Hasbro, Funko, Jakks Pacific, Mattel and Disney Store characters in a hilarious, high-octane showdown. In it, the action figure version of Felicity Jones' Jyn Erso embarks on an important mission: to intercept valuable information misplaced by the Empire regarding its latest construction project: instructions for a Lego Death Star set. But throughout, she encounters bumbling foes in all shapes and sizes, from big headed Funnko Stormtroopers to their more vertically challenged Lego brethren, to a more nimble plastic version of Diego Luna's Cassian Andor.

Tongal assembled a team from its creative network to create the short film, and more to come through September. The company is a crowdsourcing studio that brings together a community of talents in writing, directing and production. Among those involved were Tongal's President/CCO James DeJulio, writer Kevin Ulrich and stop-motion animators/directors Dan MacKenzie and Tucker Barrie.

The new film also serves as a kick-off to a global user generated content contest asking fans to create and share their own "Rogue Stories" beginning on September 30. Teen and adult fans can submit their ideas at StarWars.com/GoRogue, while kids from 8-12 can join at Disney.com/MyRogueStory. A panel including "Rogue One: A Star Wars Story" director Gareth Edwards will decide on the winners, who will be invited to a screening of "Rogue One" -- and their own story -- at Lucasfilm in San Francisco.

"These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day," said Chairman, Disney Consumer Products and Interactive Media Jimmy Pitaro in a statement. "The Go Rogue campaign was designed with Star Wars fans in mind -- we want them to be front and center in the run up to 'Rogue One' by imagining and creating their own Rogue Stories."

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About

Credits

Date
Aug 31, 2016
Agency:
Tongal
Chief Creative Officer:
James DeJulio
Client:
Star Wars
Director/Animator:
Tucker Barrie
Director/Animator:
Dan MacKenzie
Writer:
Kevin Ulrich
VP Production:
Lesley Worton
Executive Producer:
Lin Cong
VP, Strategist:
Jason Provisor
Creative Strategist:
Jennie Ostendorf

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