Creativity

Starbucks: Coffee At Home

Having now established itself on every street corner in America, Starbucks is utilizing the minds at Draftfcb, New York and production firm Your Majesty to promote its take-home java products through a site that blends a little artistry into

Published on Apr 02, 2008

Editor's Pick

Having now established itself on every street corner in America, Starbucks is utilizing the minds at Draftfcb, New York and production firm Your Majesty to promote its take-home java products through a site that blends a little artistry into the cream & sugar-laced concoctions.

Visiting the "Coffee at Home" site, one can explore the chain's brand of coffees, find their ideal Starbucks coffee product by answering a series of questions and also check out a Barista gallery to view chalkboard illustrations from the company's own.

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About

Credits

Date
Apr 02, 2008
Client:
Starbucks
Agency:
DraftFCB New York
Interactive Production:
Your Majesty

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