Starbucks: Every Coffee Should Be a Starbucks

Pretend it's Starbucks! Impress your friends!

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Starbucks Russia (the company opened stores there in 2007) is out to give all independent coffee shops a kick where it hurts. Agency BBDO Moscow placed postcards that can be converted into a Starbucks sleeve in stores near coffee shops. They also handed them out as people left shops carrying their regular coffee. So people who can't afford its coffee feel a little bit better, but also feel a little bit worse. Because try as you might to impress your friends by convincing them it's a Caramel Macchiato, deep down, you know it's not. Via BestAdsonTV.

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Aug 21, 2012
BBDO Moscow
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