Creativity

Starbucks: Every Coffee Should Be a Starbucks

Pretend it's Starbucks! Impress your friends!

Published on Aug 21, 2012

Editor's Pick

Starbucks Russia (the company opened stores there in 2007) is out to give all independent coffee shops a kick where it hurts. Agency BBDO Moscow placed postcards that can be converted into a Starbucks sleeve in stores near coffee shops. They also handed them out as people left shops carrying their regular coffee. So people who can't afford its coffee feel a little bit better, but also feel a little bit worse. Because try as you might to impress your friends by convincing them it's a Caramel Macchiato, deep down, you know it's not. Via BestAdsonTV.

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About

Credits

Date
Aug 21, 2012
Agency:
BBDO Moscow
Client:
Starbucks

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