Creativity

Starbucks: Heritage Logo

In the wake of negative press, Starbucks pulls out its first-ever, brown, double-tailed mermaid logo to bolster the launch of Pike Place Roast, an everyday brew claimed to meet new standards of freshness. The retro symbol replaces the iconic

Published on Apr 16, 2008

Editor's Pick

In the wake of negative press, Starbucks pulls out its first-ever, brown, double-tailed mermaid logo to bolster the launch of Pike Place Roast, an everyday brew claimed to meet new standards of freshness. The retro symbol replaces the iconic green for several weeks on hot cups nationwide and will remain Pike Place'spermanent logo. Tell us what you think. Rate the ad by leaving a comment.

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About

Credits

Date
Apr 16, 2008
Client:
Starbucks

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