Starbucks: Interactive Storefront

Touching teatime

Published on

Editor's Pick

Starbucks is tempting passers-by to try its Tazo Tea with interactive storefronts in Vancouver and Toronto, two of its busiest locations.

On an interactive screen, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas being promoted by Starbucks.

The Media Merchants created the retail execution, from a concept by MediaCom and creative by Blast Radius.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 02, 2011
Agency:
Blast Radius
Client:
Starbucks
Media Agency:
Mediacom
Execution & Interactivity:
The Media Merchants
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age