Starbucks: It's Red Again

Spreading holiday cheer has never been easier, thanks to Starbucks' annual "Red Cup" holiday campaign. Once again focusing heavily on the web, this year's installment also serves up extra helpings of user-submitted c

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Spreading holiday cheer has never been easier, thanks to Starbucks' annual "Red Cup" holiday campaign. Once again focusing heavily on the web, this year's installment also serves up extra helpings of user-submitted content, social networking and a nifty offline viral component, to boot. All elements play off the new "On With Tradition" tagline, celebrating the warmth and wealth of unique holiday traditions from around the world, and can be found at ItsRedAgain.com. "We wanted to create a global community to show that celebrating the holidays, regardless of your background or religious creed, is a universal thing," says Wieden + Kennedy copywriter Chris Jacobs. "We really wanted to tap into that and create a platform for people to check out how would somebody in South Africa is celebrating the holidays, versus somebody in Texas."

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About

Credits
Date
Nov 15, 2006
Creative Director:
Danielle Flagg
Creative Director:
Jed Alger
Art Director:
Paul Bjork
Copywriter:
Chris Jacobs
Producer:
Bev Davis
Creative Director:
Tim Barber
Creative Director:
David Bliss
Creative Director:
Jacquie Moss
Art Director:
Peter Reid
Copywriter:
Josh Lowman
Technical Director:
David Bliss
Producer:
Kris Smith
Agency:
Wieden + Kennedy Portland
Site Development:
Odopod
Client:
Starbucks
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